Ads and analytics

Works like the ad managers and web analytics tools marketers use. Find where a campaign is wasting money, follow the funnel and move the budget to what works.

QuickCruit Ads

Projected, next 28 days at current settings

Daily budget, delivering

$4,740

Same as before

Projected spend, 28 days

$132,720

0.0% vs before

Projected conversions

390

0.0% vs before

Projected CPA

$340.06

0.0% vs before

Ad set	Delivery	Budget
New customers, fall · Lowest cost	Active		61	$498.47	$30,406.49	0.51x	335,405	139,681	4,524	1.35%	$6.72	1.35%
New customers, fall · Lowest cost	Active		180	$290.27	$52,248.68	0.88x	632,511	263,412	7,255	1.15%	$7.20	2.48%
New customers, fall · Lowest cost	Active		77	$289.38	$22,282.38	0.89x	314,577	131,007	2,258	0.72%	$9.87	3.41%
Win back and retarget · Lowest cost	Active		89	$167.13	$14,874.47	1.52x	130,722	54,440	1,620	1.24%	$9.18	5.49%
Win back and retarget · Lowest cost	Active		30	$270.49	$8,114.57	0.93x	88,738	36,955	1,109	1.25%	$7.32	2.71%
Total, 5 ad sets		$4,740/day	437	$292.74	$127,926.59	0.87x	1,501,953	625,495	16,766	1.12%	$7.63	2.61%

Click a name to see what's inside it and edit its settings. Reach counts people, so it doesn't add up across rows.

Breakdown for the whole account

Break down by

Metric

Spend

Reports snapshot

Sep 28 to Oct 25

Compare to the period before

Sessions

161,197

No comparison

Users

129,977

No comparison

Engagement rate

57.0%

No comparison

Conversion rate

2.55%

No comparison

Purchases

4,111

No comparison

Revenue

$1,042,173.72

No comparison

Over time

Sep 28 to Oct 25

Acquisition

Channel	Sessions	Users	Engagement rate	Purchases	Conv. rate	Revenue
Organic search	66,104	54,201	61.6%	1,640	2.48%	$416,137.69
Direct	42,099	31,577	57.6%	1,069	2.54%	$269,655.21
Social	17,929	15,237	37.7%	300	1.67%	$75,915.94
Paid	16,766	14,758	49.5%	437	2.61%	$111,707.77
Email	9,579	6,707	69.5%	240	2.51%	$61,203.72
Referral	8,720	7,497	59.7%	425	4.87%	$107,553.39

Conversion rate here is purchases divided by sessions. Paid sessions are the ad clicks that reached the site.

Purchase funnel

Closed funnel, sessions

1.Landing
161,197
100.0% of step 1
53.5% drop off86,198 sessions
2.Product
74,999
46.5% of step 1
84.8% drop off63,582 sessions
3.Cart
11,417
7.1% of step 1
35.9% drop off4,102 sessions
4.Checkout
7,315
4.5% of step 1
43.8% drop off3,204 sessions
5.Purchase
4,111
2.6% of step 1
Completed

Drop off is the share of sessions at one step that never reach the next.

Top pages

Page	Views	Entrances	Purchases	Conv. rate
/product	74,999
/	61,588	61,588	1,618	2.63%
/blog/how-to-choose	52,397	52,397	1,080	2.06%
/offers	30,446	30,446	976	3.21%
/cart	11,417
/checkout	7,315
/plans	7,255	7,255	180	2.48%
/flash-sale	4,524	4,524	61	1.35%
/checkout/thanks	4,111
/compare	2,258	2,258	77	3.41%

Compare segments

with

Metric	Mobile	Desktop	Difference
Sessions	101,210	59,987	+68.7%
Users	81,623	48,354	+68.8%
Engagement rate	51.6%	66.1%	-21.8%
Bounce rate	48.4%	33.9%	+42.5%
Conversion rate	1.85%	3.73%	-50.3%
Purchases	1,876	2,235	-16.1%
Revenue	$475,747.67	$566,426.05	-16.0%

Lakeshore Family Health

Amounts in US dollars

Marketing associate

Fix the underperforming campaign

Welcome aboard. We're spending $4,740 a day on ads for the wellness membership, and the cost per sale has crept up. The projection says $340.06 per conversion for the next four weeks.

Work from the last 28 days. Tell me which ad set costs us the most per conversion, where the site funnel leaks worst, and which channel converts best.

Then fix the plan. Keep the total at $4,740 a day, pause the worst ad set, and move its money toward the best one. I'd like projected CPA at least 7% lower, so $316.26 or less.

If you touch any ad copy along the way, the ad rules below still apply. Every ad that runs follows them, whoever drafts it.

Last, two or three sentences I can forward to the team, with the paused ad set's CPA and the projected CPA after your changes.

Lakeshore Family Health is a made-up company. A practice scenario, built for you.

Ad rules

Lakeshore Family Health's brand and ad policy. Every ad that runs follows it, whoever drafts it.

Only claims we can prove. Nothing "guaranteed", and no "best", "#1", "top rated" or "lowest price".
No health or money promises. No ad says the wellness membership heals or cures anything, makes anyone healthier, pays for itself or makes anyone money.
No prices in the copy, and nothing called free. The site shows what the wellness membership costs today.
The member week sale (10% off) has ended. No ad offers it or any other percent off.
No lines like "Over 50?" or "Living with diabetes?" that single out a protected trait: age, race, religion, disability or health.

Find the ad set with the worst cost per acquisition, and its CPA
Its CPA in dollarsCPA, dollars
Find the funnel step with the biggest drop, and its drop off
Its drop off in percent% drop off
Find the channel that converts best, and its conversion rate
Its conversion rate in percent% conversion rate
Pause the worst ad set and move its budget toward the best, hitting the CPA target
Delivering $4,740 of $4,740 a day. Projected CPA $340.06, target $316.26.
Write a two or three sentence recommendation with the numbersYour recommendation

Ad set

Delivery

Budget

New customers, fall · Lowest cost

Active

$498.47

$30,406.49

0.51x

335,405

139,681

4,524

1.35%

$6.72

1.35%

New customers, fall · Lowest cost

Active

180

$290.27

$52,248.68

0.88x

632,511

263,412

7,255

1.15%

$7.20

2.48%

New customers, fall · Lowest cost

Active

$289.38

$22,282.38

0.89x

314,577

131,007

2,258

0.72%

$9.87

3.41%

Win back and retarget · Lowest cost

Active

$167.13

$14,874.47

1.52x

130,722

54,440

1,620

1.24%

$9.18

5.49%

Win back and retarget · Lowest cost

Active

$270.49

$8,114.57

0.93x

88,738

36,955

1,109

1.25%

$7.32

2.71%

Total, 5 ad sets

$4,740/day

437

$292.74

$127,926.59

0.87x

1,501,953

625,495

16,766

1.12%

$7.63

2.61%