Email campaigns

Works like Mailchimp or Klaviyo. Fix a teammate's win-back campaign, A/B test the subject line and call the winner honestly.

QuickCruit Campaigns

Draft

To

2,151 contacts in the audience

Send to

Conditions

Choose a segment to see its rules. Segments are built in Audience.

Recipients

0 subscribed contacts

Lakeshore Family Health2,151 contacts

Monday, April 13

Lifecycle marketing associate

The win-back campaign

Campaign: win-back for customers who used to buy wellness visits and classes from us and have gone quiet. Yours from segment to send.

Segment: bought before, nothing in the last 90 days, unsubscribes excluded. My count is about 863 subscribed customers. Build it to match all conditions and point the campaign at it.

Offer: 15% off with code COMEBACK15, good through Saturday, May 2. Code in the copy, one clear button to the shop at https://lakeshorefamilyhealth.example/shop.

Personalization: first name, with a fallback. 345 contacts have no first name on file.

Subject test: A against B. Put 20 to 50 percent of the list in the test, run it at least 2 hours, and pick the winner on opens, since opens are what a subject line moves.

Compliance: a working unsubscribe link and our mailing address in the footer, 865 Pine Street, Suite 500, Columbus, OH 45256. Alt text on the hero image, and the pre-send checklist clear.

Send: Saturday, April 18 at 2:30 pm.

After the test reads out, tell me which subject won. If the gap could be luck, say it's too close to call. I'd rather hold the rollout than ship a false winner.

Lakeshore Family Health and every contact here are made up. A practice scenario, built for you.

Target lapsed, subscribed customers
Greet by first name, with a fallback
Put the offer code in the email
One clear button to the shop
Unsubscribe link and postal address
Alt text on every image
A fair A/B test on subject lines
Schedule for the requested time
Clear the pre-send checklist
Call the test from the numbers