Paid Search Manager (B2B)

We're seeking a Paid Search Manager to support strategy and execution across enterprise and mid-market accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will partner with senior team members to drive performance through thoughtful campaign management, optimization, and cross-functional collaboration.

The ideal candidate has experience managing paid search campaigns within an agency environment and enjoys balancing strategic thinking with hands-on execution. You'll help manage search initiatives across multiple campaigns, products, and audiences while partnering with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $90,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs

Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results

Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms

Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals

Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders

Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies

Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs

Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices

Participating in client meetings, performance reviews, and presentations while building strong client relationships

Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices

1.5-3 years of experience managing paid search campaigns within an agency environment

Experience supporting B2B paid search programs across enterprise or mid-market clients preferred

Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus

Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization

Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities

Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients

Strong verbal and written communication skills with experience participating in client-facing conversations

Excellent organizational skills with the ability to manage multiple priorities across several client accounts

Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment

Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP

Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred

Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement

Experience managing offline conversion tracking and lead quality optimization

Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies

Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance