Design Director, Brand Creative

Veronica Beard is seeking a Design Director, Brand Creative to help lead the execution and evolution of the brand’s visual identity across all channels. Reporting to the Senior Director, Brand Creative, this role will oversee the development and delivery of cohesive brand creative across print, digital, retail, packaging, and experiential touchpoints. This role will play a key role in elevating the in-house creative standard, ensuring consistency, craft, and innovation across all consumer-facing assets.

• Translate seasonal campaign direction into a unified 360° brand experience while guiding the broader ecosystem of creative output—from print to digital to social and retail
• Lead the execution of integrated brand creative across print collateral, direct mail, catalogs, packaging, in store graphics, wholesale materials, OOH, advertising, and digital platforms
• Oversee the development of digital brand assets including site, email, social, and paid media, ensuring a unified visual language across all platforms
• Collaborate with e-commerce and site merchandising teams to ensure the brand identity is consistently reflected across the digital customer experience
• Oversee the design and production of seasonal catalogs, invitations, retail signage, OOH, print advertising and other printed materials with a strong eye for typography, layout, and detail
• Own and evolve all brand packaging design, including seasonal updates and core systems, ensuring alignment with brand standards, quality, and overall customer experience
• Uphold and refine brand standards, evolving the visual system while maintaining clarity and consistency across all executions
• Lead the creative development and execution of experiential marketing initiatives, retail activations, and events, ensuring all physical touchpoints deliver cohesive brand experiences
• Lead post-production processes including retouching oversight, color review, and final asset approvals to maintain the highest visual standards
• Implement and maintain rigorous quality control across all creative deliverables
• Manage and mentor designers, providing clear creative direction, thoughtful feedback, and support to elevate output across projects
• Collaborate cross-functionally with Marketing, E-commerce, Social, Retail, and Wholesale teams to align on priorities, timelines, and deliverables
• Ensure all projects are delivered on time, with exceptional craft, attention to detail, and alignment across every consumer touchpoint
• Stay current on industry trends, technologies, and best practices to continually evolve and elevate the brand’s creative output

• 10+ years of design and art direction experience, preferably within luxury fashion, lifestyle, or a creative agency environment
• Proven track record executing integrated creative campaigns across multiple channels
• Strong portfolio demonstrating elevated branding, campaign development, typography, and print expertise
• Deep understanding of 360° brand building across both physical and digital environments
• Exceptional eye for typography, composition, and detail
• Innovative thinker always seeking to grow and push brand direction forward
• Confident creative voice with the ability to articulate vision and inspire teams
• Experience working in a fast-paced, high-volume environment with the ability to manage multiple projects and shifting priorities
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro), Capture One, and Figma