Director of Sales & Marketing
Laural Parke · Commerce Township, MI
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About the Job
Director of Sales & Marketing
THE AVALON OF COMMERCE TOWNSHIP
Mission: Hit Maximum Occupancy, Fast.
When you join THE AVALON OF COMMERCE TOWNSHIP, you step into a community built on extraordinary hospitality and life-changing service — and you take the lead role in driving its growth. Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel.
This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results.
Why High-Performing Closers Choose This Role
- · You control strategy + execution — full autonomy in how you build the funnel and close.
- · Your performance drives the community’s financial success — immediate and visible impact.
- · Aggressive commission + milestone bonuses — the faster you fill the building, the more you earn.
Your High-Impact Responsibilities
Own Every Stage of the Sales Cycle
- · Manage inquiries, cold calls, tours, follow-ups, and move-ins — you are the engine behind occupancy.
- · Maintain occupancy at or above budgeted levels month after month.
Speed = Your Advantage
- · Respond to all inquiries immediately; speed-to-lead is your competitive edge.
Build a Referral Power Network
- · Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
High-Conversion Event Strategy
- · Lead tours, community events, and closing events designed to secure deposits on the spot.
Relentless Funnel Management
- · Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a “next step.”
- · Identify funnel gaps and execute fast, creative solutions to increase conversions.
Who You Need to Be
- · A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
- · A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to “yes.”
- · Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.
- · Hospitality-Focused You embody the Avalon culture of customer service and resident-first care.
Compensation & Rewards
- · Competitive salary
- · Aggressive commission structure tied to speed + volume
- · Move-in bonuses and milestone bonuses at key occupancy targets
This Role Is Built for a Sales Athlete.
If you’re the type of closer who thrives on urgency, competition, and fast results — and you love the impact senior living has on families — you belong at THE AVALON OF COMMERCE TOWNSHIP
Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings
Top performers can significantly exceed On Target Earnings through sustained occupancy growth.
Responsibilities
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