Campaign Manager

Requisition: 83999

PSEG Company: Public Service Electric & Gas Co.

Work Location Category: Hybrid

We’re one of the country’s largest energy companies, with a vision of powering a future where people use energy more efficiently and it’s safer and delivered more reliably than ever. We’re also deeply connected to the communities we serve, with more than 13,000 employees working together to support our customers and make a difference every day.

Here, you’ll have the stability and exciting opportunities that come with being a Fortune 500 company — along with a supportive, friendly work environment where your contributions are valued.

We offer a flexible work environment designed to balance employee needs with collaboration and operational excellence. Roles fall into two categories: • Onsite: Employees work onsite daily. • Hybrid: A blend of remote and onsite work, with at least three onsite days per week required.

As an employee, if you are regularly scheduled to work 20 or more hours per week, you will have access to a wide range of comprehensive benefits from day one, designed to support your total well-being: medical, dental, vision, parental leave and family leave programs, behavioral health programs, 401(k) with company match, life insurance, tuition reimbursement, and generous paid time off.

More than 13,000 people already call PSEG their work home, taking pride in providing safe, reliable service to millions of customers. If you’re looking for a place where you can build a meaningful career and help power and support our communities, we’d love to welcome you to the team.

PSEG is not offering visa sponsorship for this position.

At this time, only current PSEG employees are being considered. Develop, implement, and measure communications and marketing campaigns to support and achieve goals/adoption forecasts for initiatives, operational targets, products and services. Communications support and initiatives may include: customer service option adoption; customer satisfaction targets; technology launches; customer education gaps; energy efficiency and management of usage and costs; and collection/payment assistance support.

Write and edit content for both external and internal communications. Work closely with subject matter experts to investigate and gather content from varied sources and ensure clear, direct, accurate and consistent communications.

Support communications technology and initiatives, including Salesforce, Marketing Cloud, Service Cloud, Customer Communication Preference Center, and Call Center On-Hold Messaging.

Execute promotional and communications tactics as follows: manage the development of customer lists for specific campaigns according to segmentation; manage the development and production of external communication vehicles, such as sales collateral, direct mail, bill inserts, email, newsletters, radio, video, product catalogs, digital and social, public

• Create campaign plans to address goals and objectives.
• Develop and manage program budgets, maintaining campaign budget reporting.
• Manage key vendors and agencies. Interact regularly with Operations, Legal, Inquiry, Procurement, Media Relations, Corporate Communications, Creative Services, and Customer Technology.
• Develop strategies to reduce customer acquisition costs and increase customer response rates and engagement.
• Develop presentations for management.

• Provide performance reporting on measures of customer and marketing campaign effectiveness.
• Provide recommendations to improve campaign effectiveness.
• Develop solutions to campaign data requests.
• Maintain campaign and budget/financial reports.
• Create reports and metrics by extracting, formatting, analyzing and validating information; develop appropriate communication and presentation materials utilizing visuals, including charts, graphs, etc.
• Assist in benchmarking against best practices in marketing analytics in other utilities and industries.
• Maintain reporting for campaign activities and budget tracking/forecasting.

• Bachelor's degree
• 5 years of professional experience in a Marketing/Advertising or Business related field
• Proficient with Microsoft applications, including Word and Excel, as well as advanced PowerPoint and Access skills
• Strong written and oral communication skills
• Analytical capability, strategic thinking
• Must have a valid driver's license.
• Compliance with the Department of Energy's regulation 10 CFR 810 is required

• Bachelor's degree in Marketing/Advertising or Business
• MBA or Advanced Degree
• Prior experience with integrated marketing/communications plans, media campaigns and writing content
• Knowledge of utility customer-facing processes, such as Customer Inquiry, Media, and Website Services