Assoc Mgr Category Management

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

Charlotte, NC

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

Serves as a category thought leader for our Hershey Salty/Protein Business as well as a retail advisor for the Easter and Holiday Seasons. Responsible for translating shopper, category, and consumer insights into actionable strategies that drive category growth and retailer success.

What will you do?

• Serve as a trusted category advisor to Family Dollar through fact-based recommendations that drive category growth and Hershey share gains.
• Synthesize actionable insights using retailer data, syndicated data, shopper insights, and internal business data sources.
• Support Category Management objectives and distribution goals using tools such as Circana, 1010data, Numerator Insights, Dunnhumby, Power BI, Excel, Copilot, and Mekko charts.
• Utilize Hershey's internal order management system, SOLVE, to write and place orders that support sell-through and customer-defined targets.
• Analyze business performance, distribution, assortment, and category opportunities to deliver meaningful recommendations.
• Transform complex data into compelling stories that influence strategic planning, assortment decisions, allocations, and seasonal execution.
• Partner with Sales and cross-functional teams to create efficiencies and improve Category Management processes.

Experience:

• 3+ years of relevant experience in Category Management, CPG Sales, Sales Analytics, Business Analytics, or a related field.
• Experience leveraging data and insights to influence business decisions and customer outcomes.
• Foundational knowledge of category management principles and consumer packaged goods industry trends.
• Experience working with retailer, shopper, syndicated, or internal data sources preferred.
• Strong analytical, storytelling, and technical skills with tools such as Excel, Power BI, PowerPoint, Copilot, Circana, 1010data, Numerator, and Dunnhumby.

• Bachelor's degree required.