Senior Publicity Manager

Artisan Books, Workman Publishing, and Black Dog & Leventhal is hiring a Publicity Manager to oversee key title marketing campaigns with a focus on our award-winning food and drink list. This is a highly collaborative role, reporting to the Director of Publicity and Marketing, and working closely with key stakeholders across the publicity & marketing department, company, and sales department.

The ideal candidate will be highly results oriented, focused on booking with the strongest ability to drive sales. Candidates must have 5+ years prior food & drink focused publicity experience, strong established relationships with key media, proven ability to manage and prioritize multiple assignments in a fast-paced environment, and poise and confidence in communicating with authors, agents, media, and in-house colleagues.

This is a NYC based role working 3 days in the office (Tuesday-Thursday) and 2 days from home.

• Create, present and implement integrated publicity campaigns for designated lists and titles/products for 6-10 books per season, primarily focused on food & drink titles, as well as other adjacent lifestyle, design, and pop culture titles as needed
• Create, implement, and measure innovative publicity campaigns to grow sales, raise author/book/product profile and brand awareness
• Analyze the impact of publicity on sales working with sales, marketing, and editorial teams
• Organize and accompany authors to publicity events, where applicable
• Maximize opportunities for author/contributor events and attend events as required
• Deliver high-quality author/contributor care at all times
• Liaise closely with editorial, sales, and marketing team to ensure fully integrated campaigns
• Deliver presentations of publicity plans at internal meetings
• Pitch books and authors to media contacts and event organizers
• Disseminate publicity coverage and author events externally and internally
• Maintain records and ensure databases and metadata are up to date
• Maintain and share market and media awareness
• Identify and promote key titles to specific sales channels in collaboration with the sales team, including school & library, mass retail, gift, and indie bookstores
• Build media relationships and attend seasonal media meetings
• Collaborate on influencer campaigns for your title campaigns
• Manage title specific budgets ensuring appropriate allocation of resources, and suggest spend for campaigns