Associate Marketing Manager, Upstream Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

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Marketing

Strategic Marketing

Professional

Irvine, California, United States of America

Johnson & Johnson MedTech, Electrophysiology is recruiting for a Associate Manager, Upstream Marketing, to join our team in Irvine, CA.

Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.

Johnson & Johnson MedTech Electrophysiology (EP) produces a broad range of innovative products and solutions used primarily by health care professionals in the Cardiovascular field. As the most comprehensive devices business in the world, Johnson & Johnson Medtech is best suited to serve evolving customer needs, train more surgeons to improve standards of care, and treat more patients globally as access expands.

As an Associate Manager, Upstream Marketing you will support the global upstream strategy for the PFA pipeline, translating customer insights into early product requirements, helping shape technology roadmaps, and partnering with R&D, clinical, medical affairs, regulatory, downstream marketing, and regional commercial teams. This role focuses on leading defined workstreams within the upstream process and enabling senior leaders to make data‑driven portfolio decisions in an early‑stage innovation environment.

• Strategic support for upstream planning Support development and execution of upstream strategy for PFA technologies, aligned to clinical trends, unmet needs, and adoption dynamics. Contribute to global market models, therapy adoption curves, and medium‑ to long‑range forecasts for PFA treatment pathways.
• Support development and execution of upstream strategy for PFA technologies, aligned to clinical trends, unmet needs, and adoption dynamics.
• Contribute to global market models, therapy adoption curves, and medium‑ to long‑range forecasts for PFA treatment pathways.
• Customer insights & voice of customer Design and execute VOC and insight activities (interviews, ethnography, JTBD workshops, segmentation) for target customers and care settings. Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
• Design and execute VOC and insight activities (interviews, ethnography, JTBD workshops, segmentation) for target customers and care settings.
• Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
• Product definition & early pipeline work Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies, catheters, generators, and integrated EP solutions. Support R&D during concept exploration, feasibility assessments, and trade‑off analyses. Contribute to value proposition development and build sections of business cases and pricing inputs.
• Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies, catheters, generators, and integrated EP solutions.
• Support R&D during concept exploration, feasibility assessments, and trade‑off analyses.
• Contribute to value proposition development and build sections of business cases and pricing inputs.
• Cross‑functional collaboration Coordinate with clinical and medical affairs to inform evidence generation plans, early clinical evaluations, and KOL engagement. Work with downstream marketing to ensure early positioning and launch readiness alignment. Support regional partners to validate global relevance and adoption assumptions across key markets.
• Coordinate with clinical and medical affairs to inform evidence generation plans, early clinical evaluations, and KOL engagement.
• Work with downstream marketing to ensure early positioning and launch readiness alignment.
• Support regional partners to validate global relevance and adoption assumptions across key markets.
• Market & competitive intelligence Monitor competitors, clinical trial readouts, regulatory pathways, and ecosystem integration trends relevant to PFA. Identify reimbursement, lab workflow, capital investment, and hospital adoption considerations that may impact product design or go‑to‑market approaches. Flag potential partnership or technology scouting opportunities to senior stakeholders.
• Monitor competitors, clinical trial readouts, regulatory pathways, and ecosystem integration trends relevant to PFA.
• Identify reimbursement, lab workflow, capital investment, and hospital adoption considerations that may impact product design or go‑to‑market approaches.
• Flag potential partnership or technology scouting opportunities to senior stakeholders.

• Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or related field.
• 3–5 years’ experience in medical devices or related healthcare industry.
• Practical understanding of clinical environments- ideally electrophysiology, AF therapy, interventional cardiology, or other high‑acuity specialties.
• Demonstrated ability to run customer interviews, synthesize insights, and translate them into product requirements.
• Solid analytical skills and experience contributing to market models, forecasts, or basic business case development.
• Strong cross‑functional collaboration and communication skills; ability to influence peers and senior stakeholders.

• MBA or relevant advanced degree.
• Experience in upstream/strategic marketing, product management, or early-stage product development.
• Familiarity with PFA technologies, EP lab workflows, mapping platforms, or catheter‑based energy delivery systems.
• Experience supporting global product initiatives or engaging with international markets.
• Comfortable working in ambiguity and contributing to clarity in early‑stage innovation programs.

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Communication, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Market Research, Problem Solving, Product Development Lifecycle, Product Strategies, Relationship Building, Tactical Planning