Latin Director, Regional Marketing - Northeast

Job Summary

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

We are currently looking for a Director of Regional Marketing. In this role, under the guidance of the Regional Marketing Management Team, you’ll be responsible for marketing efforts for arena, stadium and amphitheater shows. This role will work hand-in hand with local teams, promoters and partners to make sure every event is a hit. The role will manage a small team that may consist of Marketing Managers and/or Marketing Coordinators.

• Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena, stadium and amphitheater level
• Manage and develop direct report(s)
• Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
• Partner with the local talent buying team to manage the success of local events across multiple venues
• Create impactful promotions for Live Nation events using multiple regional media partners
• Manage multiple event advertising budgets
• Compile and share extensive audience and artist demographic information to shape development of marketing plans
• Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
• Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
• Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
• Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
• Work with internal stakeholders to provide post show marketing analytics recaps to artists
• Coordinate street team and grassroots marketing efforts with local market contacts
• Day of show event coverage as necessary

• Bachelor’s degree in marketing or a related field preferred, but not required
• Strong organizational skills and attention to detail
• Minimum of 6+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
• Minimum of 6+ years prior experience managing local media relationships
• Minimum of 6+ years working with artist marketing representatives
• 2+ years of experience managing direct reports
• Professional experience working in the Latin music industry preferred.
• Spanish fluency or professional working proficiency preferred.
• Knowledge of both digital and traditional media, including paid social, programmatic, radio and grassroots.
• Ability to thrive in a fast-paced & high-volume environment
• Ability to troubleshoot and problem solve independently
• Excellent communication skills, both verbal and written
• Ability to work day, evening and weekend hours, based on the needs of daily business operations
• Willingness to travel as needed
• BENEFITS & PERKS

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

$80,000.00 USD - $100,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.