International Marketing Lead

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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The Director, International Marketing Lead is responsible for developing and leading global marketing strategies that drive fan growth, engagement, and brand affinity across the NBA's international markets. This role serves as a key partner to regional marketing teams, helping to align local market priorities with league-wide objectives while ensuring consistent and effective execution of global initiatives.

The International Marketing Lead will lead cross-functional planning and collaboration across fan engagement, brand, business operations, content, partnerships, events and media. In this role, the Director will deliver integrated campaigns and programs that support business priorities. Through strong partnerships with regional stakeholders, consumer insights, and performance analytics, this leader will identify growth opportunities, optimize marketing investments, and help advance the NBA's global fan agenda.

• Develop and lead international marketing strategies that support league priorities and drive fan growth, engagement, and brand affinity across key global markets.
• Partner with regional marketing teams to ensure local market needs, consumer insights, and business priorities are reflected in global planning and campaign development.
• Lead the development of integrated marketing campaigns, ensuring alignment between global objectives and local market activation.
• Collaborate with regional teams to adapt and optimize global marketing programs for local audiences while maintaining brand consistency.
• Leverage consumer research, audience insights, market intelligence, and performance data to inform marketing strategies and identify opportunities for growth.
• Partner with teams across Global Fan Marketing, Content, Media, Digital, Partnerships, Events and Analytics to develop coordinated marketing plans and fan experiences.
• Passion for basketball and understanding of the NBA's global fan base is highly preferred
• Establish campaign objectives, KPIs, and measurement frameworks, providing regular performance reporting and recommendations for optimization.
• Support annual planning processes, including strategic planning, budgeting, and resource allocation across international markets.
• Build strong relationships with regional stakeholders and maintain a deep understanding of market dynamics, fan behaviors, and cultural trends.
• Identify and share best practices across markets to improve effectiveness, drive innovation, and increase operational efficiency.
• Contribute to the development of marketing processes, workflows, and communication frameworks that improve collaboration and execution across teams.

• Bachelor's degree in Marketing, Business Administration, Communications, International Business, or a related field preferred.
• 8+ years of experience in marketing, brand strategy, international marketing, growth strategy, or related disciplines.
• Experience working across multiple international markets and developing marketing programs for global audiences.
• Sports, entertainment, media, technology, or consumer-facing brand experience preferred.

• Experience developing and executing integrated marketing campaigns across multiple markets and audience segments.
• Strong understanding of international marketing, consumer behavior, cultural nuances, and market dynamics.
• Proven ability to translate insights and data into actionable marketing strategies and recommendations.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Experience influencing and collaborating across cross-functional teams and stakeholders.
• Excellent communication, presentation, and storytelling skills.
• Strong analytical mindset with experience leveraging performance metrics and consumer insights to drive decision-making.
• Demonstrated ability to build relationships and work effectively across global organizations.
• Willingness to travel internationally as needed to support business priorities and regional team engagement.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.