Vice President, Global Enrollment Marketing and Strategic Communications

Master's Degree in Higher Education Administration, Business Administration, Marketing, or related field.

Doctoral Degree in a related area

Required Experience:

10+ years progressive leadership experience in enrollment marketing, communications, or strategic positioning within higher education or a related field. Must include demonstrated expertise in undergraduate and graduate enrollment marketing and funnel development; experience serving as a strategist for rankings and institutional positioning; and demonstrated success in cross-functional leadership and building collaborative partnerships across complex organizations.

Proven success using data, market research, benchmarking, and competitive analysis to drive enrollment strategy and outcomes. Strong understanding of global higher education markets, enrollment trends, and student/parent decision-making. Exceptional storytelling and communication skills, with the ability to elevate institutional distinctiveness through narrative and data. Strategic Insight: Ability to translate market research and data into forward-looking enrollment strategies. Storytelling: Skilled at crafting compelling, distinctive narratives that elevate NYU’s brand. Collaborative Leadership: Strong record of building partnerships and leading across organizational boundaries. Analytical Acumen: Expertise in benchmarking, rankings, ROI analysis, and data-driven decision-making. Global Perspective: Ability to adapt strategies to diverse cultural and market contexts. Innovation and Adaptability: Skilled at balancing long-term strategy with hands-on execution in a fast-paced environment.