VP Sales - New Development

The Vice President of Sales for New Development leads the sales strategy and execution for new senior living communities throughout the pre-development, development, and lease-up phases. This strategic role partners cross-functionally with real estate development, design and construction, marketing, and operations teams to create and implement sales approaches that meet or exceed occupancy and revenue targets. The VP plays a vital role in establishing community positioning, generating early momentum, and ensuring a successful handoff to operational leadership upon stabilization.

• In partnership with the SVP of Sales, design and execute market-entry and lease-up sales strategies from concept through stabilization.
• Utilize market feasibility research, and demographic analysis to inform pricing, product offerings, and competitive positioning.
• Lead the planning and implementation of sales infrastructure, including sales offices, model units, marketing collateral, and promotional launch plans.
• Recruit, manage, and support high-performing pre-opening sales teams.
• Oversee lead generation, sales pipeline development, and reservation-to-deposit conversion metrics.
• Integrate sales needs and messaging into the community design process in collaboration with the development and construction teams.
• Collaborate with operations to ensure a smooth and successful transition from development to occupancy.
• Track and manage pre-opening budgets, sales forecasts, and performance milestones.
• Champion a prospect-centered selling approach focused on relationship-building and understanding the emotional drivers of senior living decisions.
• Establish systems for robust prospect relationship management and nurturing throughout the sales journey.
• Build strong relationships with local referral networks, healthcare providers, community organizations, and municipalities to support outreach and early move-ins.
• Partner with marketing to design and execute pre-opening events that create buzz, increase engagement, and foster early resident commitments.

• Bachelor’s degree in business, marketing, communications, or a related field; MBA or advanced degree preferred.
• 7+ years of progressive experience in sales leadership, with at least 3 years in pre-opening or lease-up roles within senior living, multifamily, or hospitality sectors.
• Demonstrated success in launching and stabilizing new assets, including experience with site selection input, pricing strategy, and pre-opening sales campaigns.
• Expertise in prospect-centered selling, relationship-based sales, and CRM pipeline management.
• Strong understanding of the senior living customer journey and the unique emotional drivers of older adult decision-making.
• Proven ability to lead and motivate remote and field-based sales teams.
• Experience working cross-functionally with development, construction, operations, and marketing teams.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence across functions and levels.
• Highly organized, proactive, and capable of managing multiple pre-opening projects and timelines.

• Willingness to travel extensively across new market geographies as needed (50–75%)
• Ability to work varied schedules to include weekends, evenings, and holidays.

We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.

Application Deadline: We anticipate reviewing applications through August 31st, 2026.

Posted: August 05, 2026