Research Manager, AI Product Insights

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Apple’s Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a survey data analyst to provide critical customer insights that will shape our product and marketing strategies. We’re looking for a practitioner who is an expert in analytics and data science, understands innovative research methodologies, and has extensive experience translating complex data into clear business insights. If you have a passion for understanding consumer behavior and a proven track record of using data to solve business problems, we want to hear from you.

We're looking for a Research Manager to lead our team's efforts to understand where consumer expectations and behaviors around AI assistants are heading. You'll own the full lifecycle of AI research — from designing use case evaluations, identifying white space opportunities to understanding how people navigate a world with multiple, overlapping AI assistants (system-level assistants, in-app assistants, and third-party agents). This is a highly visible, cross-functional role sitting at the intersection of research rigor, product strategy, and consumer insight.

Design and run blind, statistically sound evaluations benchmarking AI products/models, build repeatable frameworks and human-eval pipelines that scale across product areas Design studies to identify white space opportunities by synthesizing data from primary and syndicated research Study how consumers behave and form mental models in a multi-assistant world

10+ years of experience in market research, competitive intelligence, UX/product research, or applied ML evaluation Demonstrated experience designing rigorous comparative/blind evaluation studies (human evals, A/B or preference testing, or benchmark suite design) Experience researching consumer behavior around emerging tech/AI products, including mental models, adoption, trust, and habit formation Strong quantitative literacy, including statistical significance, sampling methodology, and survey design, and the ability to synthesize technical and qualitative findings into executive-ready narratives

Strong understanding of the AI assistant/agent landscape (system assistants, in-app assistants, chat/voice interfaces) Track record of cross-functional partnership with product, ML/research, design, and legal/compliance stakeholders Background researching multi-agent or multi-surface user experiences (e.g., voice + app + wearable) Experience running mixed-methods studies combining behavioral/telemetry data with qualitative research Prior experience working in consumer AI products is a plus

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.