Marketing and Communications Specialist

Position Summary

The Marketing and Communications Specialist serves as an important part of the City of Benbrook’s Economic Development team. The team’s objectives are to drive economic growth and sustainability, improve citizen communication, and provide quality community events. These objectives are all aimed at helping to improve the quality of life for Benbrook residents. Under direct supervision of the Director, the Marketing and Communications Specialist will be responsible for managing and implementing the tourism component of the department and assisting with other marketing, communication, and economic development needs, as necessary. In addition, the Marketing and Communications Specialist will also be responsible for assisting in the development and management of the hotel motel tax fund budget.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by the incumbent for this job. The employee may be requested to perform job related tasks other than those specifically presented in this description.

• Manages the tourism component of the City of Benbrook and increases tourism through managing several community events, conducting travel trend research, developing and implementing marketing plans, social media campaigns, website management, creating brochures and marketing pieces, working with local hotels and event planners, attending tourism related events, and managing the visitor center.
• Assists with the development and management of the hotel motel tax fund budget.
• Assists with the management of the City’s social media platforms and website.
• Makes presentations to various organizations as needed.
• Conducts special research and develops reports as needed.
• Assists with economic development activities as needed.
• Manages vendors and contracts.
• Other duties as assigned.

This individual will be highly motivated, detailed oriented, and capable of managing multiple events and projects, meeting deadlines, and working well with a variety of stakeholders. Experience and proficiency in writing, community event planning, volunteer coordination, budgeting, and managing vendors and contractors is required.

Must possess excellent interpersonal skills, exceptional creative writing skills (testing required), and the ability to work autonomously and with a high degree of professionalism, creativity, and attention to detail. This position does not require expertise in graphic design, but the individual should possess proficiency in common software programs, and the ability to take initiative and learn new software applications related to webpage management and graphic design, as needed. Proficiency in Adobe Photoshop, InDesign, Microsoft Publisher, Canva, and Outlook is desirable.

Must possess the ability to communicate effectively with elected and appointed officials, citizens, vendors, contractors, volunteer and civic groups, and other city employees at all levels. Must engage and communicate with state agencies relative to requirements, procedures, and guidelines.

Bachelor’s degree in Marketing, Communications, Journalism, Public Administration, Business, Economics, or related field is required. Demonstrated skills in writing/publishing, social media management, event planning, organization, time management, and effective communication are essential. The ideal candidate will possess at least three years of experience in applicable communications, tourism, and/or economic development. Local government experience is highly preferred.

Physical and Environmental Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Ability to lift and carry 50 pounds, kneel and stand, and work outdoors during special events.